Being agile and creative can help your business thrive during COVID-19 surges. Running a business during COVID-19 is challenging. Learning to adapt and pivot is essential to your success and the future of your business.
What does it mean to be agile?
It all comes down to being able to come up with solutions to continue serving your customers while making the required accommodations. Instead of being angry or unwilling to change, find a new mindset. Approach challenges with an open mind and new ideas. Do you sell goods and need to limit the number of people that are allowed inside? Perhaps you find a way to move your sales outside. Can you take online orders and deliver items without contact? Are you adopting new revenue streams? Maybe now is the right time to set up online sales and offer shipping options. This can open up an entirely new market and revenue source. Are you creating new strategies that allow your customers more choices when it comes to buying from you? Offering more virtual services like online lessons or YouTube videos is a great way to draw in more customers.
Get Creative
It’s a great time to be innovative with your business. As technology advances, the sky is the limit with marketing and additional services that you can offer. If you haven’t updated your website in a while, or don’t have one, do it. Your customer base is looking for you online. Learn something new and stretch out of your comfort zone. If you aren’t social media marketing, learn how and draw in a brand new audience. Learn how to produce videos and start an engaging YouTube channel. Offer a webinar series to help you remotely engage with your customers. Take on email marketing and offer coupons regularly. Offering your clients remote engagement opportunities will not only make them feel safe, but it will also allow them to get to know you and build loyalty to your business and your brand.
There are no guarantees about the future, but the more you keep your business in front of people, the more they think about you. When they need your service or your product, you will be on their mind. Don’t underestimate the power you have to take charge and have fun while increasing your revenue and building your customer base.